PROJECT SCOPE: Logo, icons, vehicle wraps, interior design concepts, menus, collateral, signage, fashion, website
Branding worth fighting for! Sweeto Burrito is an up-and-coming fast casual dining concept that got its start feeding hungry truckers in North Dakota. The idea was to throw a delicious meal inside a tortilla that the truckers could hold in one hand, include all the sauces inside to eliminate the need for opening small packets and wrap it all up in a powerful visual identity complete with attitude, flavor and a serious fight of its own. The concept is quickly spreading into brick and mortar locations, as well as food trucks and trailers around the nation.