PROJECT SCOPE: Logo redesign, packaging design, catalog redesign
Emergency Essentials is the leader in the food storage industry but had let their competition take valuable market share over time by not updating their image. Even though their product tastes better, lasts longer and is a better value, the original packaging neither told the story or looked appetizing. Kor Creative was hired to update the look, tell the story and bring some appetite appeal to the product. Our goal was to create a package that customers would like others to see in their pantry instead of hiding and being embarrassed of.