brandscape architects

Deseret News.

November 1, 2013

PROJECT SCOPE: Culture branding, color, wall art and decoration with corporate significance

How does a brand feel? We are all aware of what a brand looks like but what about how it feels? During a difficult time of transition and change, Deseret News hired us to immerse employees and visitors into the brand in an effort to help reinforce and teach corporate values and principles as they walked through the halls of their new offices located in Salt Lake’s Triad Center.