PROJECT SCOPE: Logo redesign, exterior signage for all branches
Since 1891. Central bank changed their tired logo with something new and hip. They quickly heard from their customers that the move was the wrong thing to do. We were then brought in to solve the dilemma. The solution came by simply refining the old logo mark and changing out the brown for more modern and appropriate colors. The mix of something familiar with fresh colors and type was exactly what the bank needed to put their long-time customers at ease and begin attracting new customers.